LEGO Story Builder: Concept Augmented Reality App

April 16, 2013

Digital Buzz Blog –


Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that constantly evolves as you continue to build and change that model. I think we’ve seen some similar concepts before, but the next generation of creatives will be exciting!

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